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I am Ignasi Boza. A digital product designer based in Barcelona.

Currently working remotely, designing digital experiences worldwide.

www.lucid.pro

When users around the world love your projects, but business never heard of you, how do you break into the right decision maker? This was the challenge that Lúcid Design brought to me. After years as a leader in product design industry, Lúcid had a huge knowledge and a sterling reputation, but lower web conversion. They enlisted me to help change that.

Methodology

Discovering the main functionalities

I started with the comparative analysis looking for the main sections, the key user flows and functionalities to fulfill all the business goals. Then, I design the wireframes visualizing the infromation architecture. Once, I validated with a group of users, I started to implement a high fidelity mock-up cleaning up the main signature elements.

Dark mode is functional

I wanted to break with the conventions and offer a surprising and functional search engine. Finally, the idea of ​​a dark mode appeared for both the menu and this functionality. Choosing the right colors can convey information intuitively and invoke desired emotions.



Project Aloha

This is the initiative of a start-up, changing the way the world uses energy. They create smart charging systems that combine cutting-edge technology with high design, managing the communication between car and charger via easy-to-use Front Panel.

Methodology

Every small project could become big

I was able to introduce Atomic Design into this project whith an eye in the future scalability. Thus the first thing which I am going to do is to create a unique visual language for our product that will be our starting point. This is what is going to define our atoms, our raw material and it is obviously very close from the brand identity. This visual language must be easy to build upon, and free itself from the medium on which it is going to be displayed; it has to be able to work in a front panel outdoor!.

Easy to use touch screen

Simplify the visualization for each user, using the 8-inch touch screen. The UI provides a personalized and secure user interface with exhaustive information. Synchrony between hardware and software integrating the light metaphor to indicate the charging processes and milestones.



Easy to use touch screen

Simplify the visualization for each user, using the 8-inch touch screen. The UI provides a personalized and secure user interface with exhaustive information. Synchrony between hardware and software integrating the light metaphor to indicate the charging processes and milestones.



New business inquiry.

ignasi@boza.cat